KB, Creative Direction, A&R +Marketing

Native has been the home of KB before the company was ever founded. Partnering with Natalie Lauren, longtime friend and sister, the two have played an intricate role in the success of each others careers and have now started Native North. Natalie has Co-A&R’d Kb’s last three Albums including his recent body of work “Today We Rebel”. This time around Native not only provided A&R services but they were responsible for the creative marketing and live activations that would connect this message to the world.

No-frills, no filler. Just raw, uncut transparency through and through. KB follows his artistic impulses to great effect, lending his take on terms that are dominating the cultural conversation and Native has come alongside of him to bring that vision to life.


  • A&R
  • Album Production
  • Songwriting
  • Marketing
  • Digital Marketing
  • Creative Direction
  • Merchandise Design
  • Live Activation


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